An interface for the keywords entering. The advertiser specifies a list of keywords. 1. The advertiser specifies a list of keywords manually OR 2. The advertiser sets the site URL —> the data is obtained from the META-keywords. First case The advertiser can get a hint from the system as a list of additional words. For example the user entered "cars" and he sees a list: * used cars * auto * buy cars * .... He can add any of these words in the keyword list. For each of the words he sees searching and clicking statistics (the number of searches and clicks for the last month) When he adds words it may indicate the exact or broad match for each word. All the words are added to the broad match by default. He can set custom price to specific words (and then group value woun't be applied to this keyword)